Half-year shared ownership sales top target
STRONG demand for affordable new homes has powered a
target-topping half-year result for our shared ownership
We finished September with a total of 17 completed sales −
one up on our month-end target of 16.
That pushed up our half-year tally to 66 sales − also just
ahead of target.
At the same time, the average share for each new home sold has
risen to 48.8%, with sales generating a total income of just over
£5.5m for Bromford so far this year.
The strong results are highlighted by Bromford Homes Head of
Sales Alan Bradley (pictured above) as good news for first-time
buyers across central England. "The numbers tell just part of the
story − an important part, of course, because the profit from
this income will be reinvested in building more affordable homes,"
"But it's important that we also highlight the human part of the
story because behind each of those 66 shared ownership sales is a
singleton, couple or young family who've seen their home ownership
dream come true at a price they can afford.
"We're proud of the difference that shared ownership can make to
the lives of customers like nurse Deborah Collins, who had all but
given up hope of being able to quit Generation
Rent and buy her own home in the neighbourhood where she and
son Oscar had put down roots.
"Until, that is, Deborah found out about our shared ownership
homes at Aspenwood, Dickens Heath. She and 10-year-old Oscar now
live in a lovely new three bed semi that's close to school, work
and friends − and, to use their own words, life is great."
Looking ahead, Alan is confident that first-time buyers across
central England will keep saying a big YES to Bromford and to
shared ownership through the second half of 2014-15 and beyond.
"We've got more than 20 active shared ownership developments at
the moment, with some exciting launches at places like Arden
Fields (pictured above) in Knowle, Mulberry Gardens in
Meriden − both near Solihull − and Buckby Meadows in Long Buckby, not far
from Northampton," says Alan.
"There are more developments in the pipeline and we hope to end
the year with around 140 shared ownership sales in total."
To find out more about shared ownership and developments near
you call 0845 60 10 878 or register your
interest online. You can also keep in touch by following on Twitter or Facebook
02 October 2014