Oaklands - it’s got the lot for first-time buyers
FIRST-TIME buyers in Rugby are encouraged to stake a claim if
they want to make their homeowning dream come true at one of our
We're selling 50 two and three-bedroom homes at Oaklands and our great HomeBuy shared ownership deal means
you can buy one for as little as £33,750* − a fraction of what
it would cost for a traditional outright sale.
Bromford Homes Head of Sales (North) Alan Bradley urges local
first-time buyers to register for updates now and ask
about reserving a home.
He believes that the "triple whammy" of great location, great
quality and great prices will prove a big winner with would-be
homeowners − and that Oaklands will match the popularity of our
just-launched Larks Rise development in nearby Coventry,
where five buyers reserved homes on the opening sales day.
"It's early days yet but we've got every reason to believe that
first-time buyers will love what we've got to offer them here at
Oaklands," says Alan.
"This is a good time to buy − especially if you feel like you're
stuck living in private rented housing, want to get on the property
ladder but have either been putting off the decision or think that
you won't qualify for shared ownership.
"Many people think − wrongly − that you have to be a key worker
or on a really low income to qualify. That's not the case. It might
surprise you to know that your family income can be as high as
"Of course, no one would pretend that the current market is easy
for first-time buyers. Credit remains tight and lenders still
require large deposits. That's where shared ownership makes a real
How HomeBuy makes the difference
Instead of buying outright, you purchase between 25% and 75% and
pay rent on the remaining share. The amount you buy depends on what
your affordability − a typical share being around 40 or 45% − and,
of course, you can increase the share you own as time goes by.
"It really is as simple as that," says Alan. "HomeBuy shared
ownership has made the difference for hundreds of Bromford
homebuyers, including a lot of people who can't borrow from family
or friend and people who, before the credit crunch, would certainly
have expected to buy outright."
Alan is equally enthusiastic about the quality of the
traditional-looking Oaklands homes with their smart, contemporary
kitchens and bathrooms − being built for us by premium-quality
developer David Wilson Homes − and the commuter-friendly location,
just south of junction two on the M6 and ten minutes drive from
Rugby railway station.
That means London is less than an hour away by rail and several
major Midland cities are around half an hour by car − including
Birmingham (35 mins), Coventry (25 mins) and Leicester.
Contemporary living with a village feel
"Oaklands is an established development with a village feel and
the latest phase will build on this with a wealth of tree planting,
large green spaces and a tree-lined boulevard that will create a
spectacular view to the open countryside to the north and open
space to the south," says Alan.
"You've got a decent range of local facilities including a
Cineworld cinema and a number of parks within easy reach as well as
local schools. Two supermarkets are close by and Rugby town centre
is a short drive away with plenty of shops, pubs and restaurants.
From a first-time buyer's perspective, Oaklands really does have it
05 March 2013
To find out more call 0845 60 10 878, register for updates or follow us
on Twitter @BromfordHomes