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Operation Ho-Ho-Homes delivers Xmas dreams

OPERATION Ho-Ho-Homes has made a special Christmas wish come true for another 16 shared ownership buyers.

The last December buyer collected their keys to a new Bromford home at Fortuna, Cirencester, today (December 20), giving them just four more days to unpack and settle in before Christmas Day.

It's a successful and happy ending to a short but busy festive month for Bromford Homes Head of Sales Alan Bradley and his team of Operation Ho-Ho-Homes helpers.

"Like Santa's elves, we've all been working very hard during the countdown to Christmas in an effort to make sure that all the scheduled December completions go to schedule," says Alan.

"I'm delighted to say that each member of our sales and marketing team has done his or her bit and that the last shared ownership sale was legally completed at Fortuna (pictured below) before midday and that we were able to hand over the final set of keys to another delighted buyer.

"It's a magical moment when you cross the thresh-hold of your first home and see your property dream come true. That's even truer, of course, at this very special time of the year and we wish these latest buyers − and all of our customers − a very merry Christmas and a happy New Year."

Fortuna exteriors 1

December's handover success follows two target-topping months of completions during October and November − and Alan predicts that first-time buyers to keep saying yes to shared ownership after Christmas.

"We've had three especially busy months with nearly 60 shared ownership completions in all," he says. "Our part-buy, part-rent formula − also called shared ownership − really does make a difference to first-time buyers and other people on lower incomes who can't afford to buy on the open market."

Instead of buying outright, you buy between 25% and 75% of your new home − the actual amount depends on what you can afford, with around 45% being fairly typical − and pay low rent on the remaining share.

This means, for example, that you can get on the property ladder at The Beeches in Northfield (pictured below) for around £54,000 − or 45% of a two-bed Frankley home with a full market value of £120,000 − and a minimum 5% deposit of £2,700.


"Figures like that make buying much more affordable and we work with each customer to make sure that the actual amount they buy reflects their personal circumstances," says Alan.

"And it's not just the initial costs that are cheaper. There's plenty of evidence to show that the total monthly cost of shared ownership are typically cheaper than if you buy outright − or, indeed, if you rent from a private landlord. That's why people across central England keep saying such an enthusiastic yes to shared ownership."

 To find out more about shared ownership and Bromford developments across central England call 0845 60 10 878 or register for updates. You can also keep in touch by following us on Twitter and Facebook.

20 December 2013