£250 reward for happy Bromford homebuyer
HOMEBUYER Jo Doody was so pleased with her new Bromford house
that she encouraged her cousin to take a look at The
Farthings development in Ketley, Telford.
Cousin Ellie Buttery was equally impressed − and decided to buy
a Bromford home in the same street with postie partner Jim.
As a result, 29-year-old sales and marketing co-ordinator Jo
picked up a £250 Recommend A Friend reward from
Bromford Homes −and spent most of it on a nice relaxing spa
"Recommend A Friend is a really great idea," says Jo, who bought
her three-bedroom house at The Farthings with partner Darren Hack
through Bromford's HomeBuy shared ownership scheme.
"We're really happy with the quality of the build and how
helpful the Bromford team have been all the way through the
homebuying process, so I was really keen to recommend Bromford to
"I told her and Jim that they should have a look at The
Farthings because they're such nice houses − and they loved it
straight away. Now they're living in the same street!"
Ellie picks up the story, saying: "We didn't waste much time
after seeing Joanne's home! We thought it was really spacious and
finished to a great standard. The value for money is
Both couples were living in rented homes before and wanted to
get a foot on the property ladder but struggled with the high
deposits and home loans needed for traditional outright
They found the ideal solution with shared ownership, which means
buying between 25% and 75% of a new home and paying low rent on the
"Shared ownership was the only way we were able to get on the
property ladder," says Jo. "I would recommend it − and Bromford −
every time to anyone who, like us, struggles to become a first-time
Ellie agrees. "Saving enough money for a deposit was especially
difficult. It would have taken us years to raise enough," says the
26-year-old library assistant, who's on maternity leave with
ten-month-old daughter Ivy.
"Shared ownership means we had to come up with a much smaller
deposit, have a more affordable mortgage and live in lovely new
three-bed home we can call our own. We also like the prospect of
being able to staircase − increase the share that we own − as time
Recommend A Friend is a win-win incentive for happy homebuyers
and for Bromford Homes, according to Sales and Marketing Director
"We're delighted that Jo and Ellie are so pleased with their
Bromford Homes − and with shared ownership − and we know that
word-of-mouth recommendation can be one of our most powerful
marketing tools," says Bev.
"Recommend A Friend is our way of saying thank you in a tangible
way to customers like Jo with a family member or friend who could
also benefit, like them, from owning a Bromford home.
"It's really easy. The customer simply sends us the details of
their family member or friend and if that person goes ahead and
buys one of our great homes we send them £250."
Home ownership dream
The couples' enthusiasm for shared ownership doesn't surprise
Bev, who points to The Farthings as a prime example of HomeBuy's
success − it's possible to get on the property ladder here for as
little as £29,375* and a deposit could be just
"With house prices strong and mortgage lending much tighter than
it used to be, renting can seem like the only option for many
first-time buyers and affording a home of your own seem like an
impossible dream," says Bev.
"The good news is the dream can come true thanks to shared
ownership − and we've clearly got some great examples here at The
"It's a great way for people to get into the home-buying market
and need not cost more each month than renting from a private
* This example is based on a property price of £117,500. A 25
per cent share would cost £29,375 and a five per cent deposit on
that would be £1,469.
05 November 2012